“If a child, a spouse, a life partner, or a parent depends on you and your income, you NEED life insurance.”
Anonymous
Statement of Vision, Mission, Objective and Values

Vision
To be the leading provider of life insurance products in markets we choose to operate in.

Mission
To create value for stakeholders by delivering innovative and cost effective life insurance services.

Objective
To create long-term shareholder value for its shareholders through providing life insurance services to its customers and providing sustained best-in-industry performance in safety, community reputation and environmental impact.
Values

Integrity
We are honest, committed, trustworthy and reliable in our dealings with our customers and each other

Professionalism
We commit ourselves to continual self-development to achieve standards of excellence in our performance

Leadership
We inspire, we change, and we live our values, and lead by example

Quality
We are committed to excellence whilst striving for continuous improvement in products and services

People
We respect and value our people and our customers

Teamwork
We work with, and for, each other; we progress together

Community
We respect, value and support the communities in which we operate